Video: Wayne Rooney video is online hit for Norwich-based Lambda Films

England captain Wayne Rooney talks to Steve Roberts from STR Skill School, and also passes on coach

England captain Wayne Rooney talks to Steve Roberts from STR Skill School, and also passes on coaching tips to Leo Roberts (left) - Credit: Archant

A fast-growing Norwich business helped mark Wayne Rooney's 100th England cap by producing a special video where the footballer details some of his best goals and coaching tips.

Lambda Films spent last Wednesday filming at England's training HQ at St George's Park including about an hour with the England captain.

The Future50 firm, which is based in St Giles, was commissioned to make a film for the Youtube channel STR Skill School, run by Bury St Edmunds-based football coach Steve Roberts.

Earlier this year STR Skill School announced a partnership with car manufacturer Vauxhall, sponsors of the England team in a deal to produce football-related content for the company. The site gives football coaching and tips to youngsters and is regarded as an internet sensation, with more than 70 million views and 400,000 subscribers.

The Wayne Rooney video has already had nearly 100,000 views since it was posted and during the video the footballer talks through his five best goals as voted for by England fans as well as his thoughts on winning his 100th cap. He also shares some coaching tips with Mr Roberts' son Leo, aged 10.


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Ryan Stone, creative director at Lambda Films, which specialises in producing online videos, said the firm was approached about two weeks ago to produce the film for STR Skill School, but was able to quickly turn around the edit ahead of last week's World Cup qualifier win against Slovenia, when the footballer was given a special presentation from Sir Bobby Charlton.

'We filmed it last Wednesday and were asked about a week before that,' Mr Stone said. 'The channel is primarily aimed at young and aspiring footballers and Wayne gave Steve's son Leo some advice.'

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Mr Stone added that since its launch in 2009 Lambda has seen a growing demand for its services. It recently took on two new full-time staff and two interns to cope with the extra workload.

Earlier this year a team from Lambda spent time filming in the Caribbean Island of St Vincent as part of a project to scale and film La Soufrière, an active volcano nestled within an island community.

'The demand for online video is definitely growing, and with faster broadband speeds and greater mobile usage, there are more opportunities as many websites are now becoming more video based,' he said. 'We have now got a dedicated production team, with someone dedicated to editing and someone dedicated to animation, and I imagine we will take on a couple more people in the new year.'

He said that had allowed him and co-founder Alex Morris to step back and take a more strategic overview of the business.

'We want to create online campaigns, not just 30 second videos,' he said. 'We are focusing on growing the business and raising our profile with bigger clients.'

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