The high street may be suffering a pandemic fall-out with closures. But there have also been a lot of new brands opening or announcing forthcoming dates for launching in the city.

Here are 10:

Lidl - discount retailer Lidl is opening its latest superstore on the outskirts of Norwich, off Poppy Way, Postwick, on Thursday, July 29. And it's building another store in Fir Covert Way, Taverham.

Eastern Daily Press: Lidl suffers colossal losses because it launched a major investment plan before Covid struck.Lidl suffers colossal losses because it launched a major investment plan before Covid struck. (Image: Archant)

Eastern Daily Press: Aldi will be advising customers to wear face masks and abide by social distancing measures.Aldi will be advising customers to wear face masks and abide by social distancing measures. (Image: PA)

Aldi - Not to be outdone, Aldi is opening a new supermarket off William Frost Way, Costessey.

Bear - Bryony Fayers, 42, brought her sustainable brand of children's items to the Golden Triangle, in 33a Avenue Road.

Eastern Daily Press: The RangeThe Range (Image: The Range)

The Range - the popular home and garden superstore is opening its second outlet off Hall Road.

Eastern Daily Press: Flooring Superstore is opening in Norwich.Flooring Superstore is opening in Norwich. (Image: Flooring Superstore)

Flooring Superstore - this opened in Barker Street.

Eastern Daily Press: Pettitt and BooPettitt and Boo (Image: Pettitt and Boo)

Pettitt and Boo - a pet store with pic 'n' mix treats for dogs, run by husband and wife Adrian and Alison Pettitt, opened in Castle Quarter.

Eastern Daily Press: Leading LabelsLeading Labels (Image: Leading Labels)

Leading Labels clothing store opened in Castle Quarter, next to Boots on level one.

Nails by Alex, a new salon run by Alex and Chery Nguyen opened in Castle Meadow.

Eastern Daily Press: Nails By AlexNails By Alex (Image: Archant)


Witts Design, run by mother and daughter duo Michelle and Stephanie Witt, are opening a new shop selling beautiful items for the home, in Timber Hill, in the former Ginger womenswear shop.

Eastern Daily Press: Chalk HairdressingChalk Hairdressing (Image: Chalk)

Chalk Hairdressing - this new hair salon opened in 85, Prince of Wales Road, offering a one-one service and many vegan products.