Summer bookings boost for ferry operator

Stena Line, general manager travel, Lars Olsson inside the passenger terminal at Parkestone Quay, Ha

Stena Line, general manager travel, Lars Olsson inside the passenger terminal at Parkestone Quay, Harwich, Essex. EADT 18.12.12 - Credit: Andrew Partridge

Regional ferry operator Stena Line North Sea said summer demand for premium cabins had brought a boost to passenger figures over the last three months.

Stena Line, which operates ferries from Harwich to the Hook of Holland said year-on-year growth in premium bookings outstripped the increase in overall passenger bookings for the three-month period to the end of August 2013.

Premium segment growth was also recorded compared to the prior year period for the entire year between January and August.

It said between June and August there was a marked 27.4pc year-on-year increase in captains class cabin bookings and 13.6pc for captains suites, compared to a 14.8pc increase from January to August.

By comparison, overall Harwich-Hook of Holland booking numbers for grew by 13.3pc in the same three month summer period.

Lars Olsson, Stena Line's general manager for travel on the North Sea, said: 'Stena Line has reported very solid 2013 growth in bookings on its UK to Holland route but sales of our premium cabins have been outstandingly successful.

'This summer has seen prodigious growth in bookings of our captains class cabins and suites, which we're attributing to returning guests upgrading.

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'Stena Line leisure customers increasingly treat the sailing over to Holland as part of their holiday and more business travellers are taking advantage of the facilities and space to work and rest.

'There's a feeling that our captains class cabins and captains suites are very affordable compared to the cost of an overnight stay in a four or five star hotel which would offer similar levels of comfort. This helps our customers get the best value for money on their travels. .

'We invested significant time and resource into the design and development of our new North Sea superferries and this is clearly a success with passengers and is paying dividends across all our cabin types.'