‘We all need some magic now’ - New spiritual shop selling crystals and tarot cards to open

Samantha and Gary Wootton in their newly opened Elementals Magickal Emporium at Wymondham. Picture:

Samantha and Gary Wootton in their newly opened Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

A new spiritual shop which says it sells gifts for the “mind, body and soul” is opening in Wymondham in the home of an old pub.

The Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY

The Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

Elementals Magickal Emporium has set up shop in Market Street in the town and will open its doors on Saturday, October 24, under the ownership of Samantha Wootton, 46, and her husband Gary, 57.

Mr Wootton said the store “will be whatever you want it to be, as long as it makes you happy”.

 Samantha Wootton with a decorative spider's web in her newly opened Elementals Magickal Emporium at

Samantha Wootton with a decorative spider's web in her newly opened Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

“There will be crystals and tarot cards along with incense, wax melts, ‘witchy’ brooms, magic wands, clothes and jewellery,” he said. “That’s why we have called it an emporium.”

Mrs Wootton added: “We all need some magic right now.”

Social distancing witches style in the Elementals Magickal Emporium at Wymondham. Picture: DENISE BR

Social distancing witches style in the Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020


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The pandemic had affected Mrs Wootton’s travel business, while Mr Wootton had been made redundant within the last year.

“We thought we have got to do something,” he said.

Figurines in the Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY

Figurines in the Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

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“One day we were walking through Wymondham and saw this beautiful 17th century building which actually turns out to be the old Griffin Inn pub up for lease. We just thought let’s just go for it.”

Mrs Wootton said the couple have received positive feedback from locals and that other shops nearby had been really supportive.

All things witchy in the Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY

All things witchy in the Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

The opening of the Elementals Magickal Emporium comes during our Shop Local campaign. We are encouraging our readers to support independent traders in the run-up to Christmas.

Mrs Wootton said: “We shop local ourselves as much as we can, it is good to support independent businesses.”

Jewellery in the Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY

Jewellery in the Elementals Magickal Emporium at Wymondham. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

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