An initiative that spreads the word about one of Norfolk's top coastal towns has been transferred to a new group.

The recent closure of Upcher Community Partnership at Sheringham had cast a shadow over Experience Sheringham, which promotes the town online and in other ways.

But it been saved by being transferred to be taken under the wing of Sheringham-based Online Web Marketing.

Paul Richmond, of Online Web Marketing, said: 'I am delighted and honoured to take over the reins. As a local already working with many tourism businesses, I am passionate about promoting the unique visitor experience that Sheringham and the surrounding area has to offer.

'We have exciting plans for the future and are looking forward to working within the local community to ensure Sheringham thrives as a tourist destination.'

Several years ago Mr Richmond was a trustee of SheringhamPlus that put in the funding bid that created Experience Sheringham.

All businesses involved in tourism at Sheringham and the surrounding area are invited to meet the new team and share ideas for the future at an open meeting at Oddfellows Hall at 2.30pm on Tuesday April 30.

The new address is 15a Cromer Road, Sheringham, NR26 8AB.