WATCH: See the new John Lewis Christmas advert spreading ‘a little love’

Characters from the new John Lewis/Waitrose Christmas advert. Pic: John Lewis Partnership

Characters from the new John Lewis/Waitrose Christmas advert. Pic: John Lewis Partnership - Credit: Archant

Retailers John Lewis and Waitrose, with stores across Norfolk, have launched their festive advert inspired by the kindness of people in lockdown.

Characters from the new John Lewis/Waitrose Christmas advert. Pic: John Lewis Partnership

Characters from the new John Lewis/Waitrose Christmas advert. Pic: John Lewis Partnership - Credit: Archant

The firm said it nearly didn’t make an advert this year because of coronavirus but charity partners persuaded them to go ahead.

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This year the video switches between live action and different styles of animation, with various acts of kindness shown by a little boy and girl. From a melting snowman to a sad girl on a bus, heart shaped items are passed around with the slogan ‘A Little Love’ appearing at the end.

It is the first year a song has been specially commissioned for the advert, from UK soul singer Celeste writing and performing the ‘A Little Love’.

The advert features people delivering food to a couple and a man extending a Christmas cracker all the way to his lonely neighbour’s house so they can maintain social distancing.


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John Lewis is aiming to raise £4m for the two charities it is supporting – FareShare, the food poverty charity footballer Marcus Rashford has worked with, and Home-Start, which works with parents who need support.

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