91% of shoppers still want to go to the high street - but only if it stocks what they want

The High Street in Southwold on a busy summers day in August.Picture: James Bass

Tourism is a sector that’s close to all our hearts, so let’s celebrate it at the East of England Tourism Awards Picture: James Bass - Credit: Eastern Daily Press © 2016

Despite some of the biggest names on the high street toppling into disaster in recent weeks, a new survey has revealed that 91% of shoppers would visit high street stores more frequently if they could buy items that are hard to find anywhere else.

The research conducted by The Great British Exchange also found that two thirds of soppers said they wanted more locally made and British manufactured products on the shelves.

Matthew Hopkins, who launched The Great British Exchange in 2014 said: 'Shoppers are bored with the current offering on the high street and it has never been more important for retailers to find a point of difference that sets them apart from the store down the road.

'Even more critical is the need to give consumers something they can't find online,' he added.

The study found that 20 per cent of the shoppers surveyed did more than half of their shopping online.