A new business rearing ethically-farmed quail is preparing for a busy winter after securing a deal to provide meat for a well-known group of restaurants and hotels.

Norfolk Quail, based in Great Ryburgh, near Fakenham, is providing quail meat for the Flying Kiwi Inns, owned by chef Chris Coubrough.

The new business is the brainchild of established poultry farmers John and Ellie Savory, who have more than 12 years' experience in the poultry industry and who have been providing organic eggs for Waitrose and other local outlets for several years.

They recently expanded their business, J Savory, to include quail after discovering that much of the meat served in UK restaurants is imported from France.