The region's businesses are driving innovation and using technology to become market leaders, according to an industry body

But companies must shout about their successes – and share best practise within the business community – to help raise the profile of the East Anglian economy, the Norfolk Chamber of Commerce has said.

The message comes as more than 500 businesses – including a 100 stand holders – descended on the Norfolk Chamber of Commerce's B2B exhibition held at Carrow Road today.

The event featured presentations from industry leaders and zones covering areas such as technology, HR and training, finance, marketing and promotion, enterprise and innovation, and hospitality and leisure.

Caroline Williams, chief executive of Norfolk Chamber of Commerce, said: 'We are starting to see the business community embracing technology which is turning businesses into market leaders and making them more innovative,' she said. 'The services sector, for example, is using social media to deliver solutions to business in a different way than before.'

'However, the business community needs to sell itself more. The Norfolk way is to quietly get in with a new business – we don't shout loud enough. We find that some firms are just inclined to do business in their own markets.'

The exhibition has been sponsored by the Eastern Daily Press, Osbornenash, Listers BMW of King's Lynn, Euler Hermes, Norse Commercial Services and Socium Market Place.