Photo gallery: King’s Lynn paper mill hits the mark for German boss
- Credit: Matthew Usher
Wolfgang Palm has made King's Lynn a national centre for paper production. Business writer Ben Woods speaks to the chief executive of Palm Paper about the importance of its west Norfolk site.
Wolfgang Palm never planned to build a paper mill in Norfolk.
The idea came when UK publishing houses approached him personally to find a way to secure the long-term future of their supply.
What was troubling the newspaper and magazine giants was not the quantity of the paper produced, but where it was coming from.
More than 50pc of the newsprint used to publish The Sun, The Telegraph and the Eastern Daily Press was being sourced from Europe, fuelling concerns that a strike at a British port could be enough to bring the printing presses to a halt.
The solution came in 2008 when the diggers broke turf at Poplar Avenue King's Lynn, marking the beginning of a £400m investment to create a paper mill on the banks of the River Ouse.
Fast-forward six years and Palm Paper has established itself as a leading Norfolk business and a major employer.
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Last year the EDP Top100 firm recorded sales of £173m – up 1pc from £171m in 2012– with staff numbers growing from 191 to 202 over the same period.
For Dr Palm – chief executive overseeing six paper mills across Germany – the decision to create a Norfolk site has been a resounding success.
'We have had great relationship with the publishers in the UK,' Dr Palm said. 'They asked us to come to England to build this mill and they have supported it by giving us enough orders.
'Before we set up in King's Lynn, the import rate on newsprint paper was too high. If there had been a worker's strike at the ports then it could have caused them a problem.
'Since then, we have been able to run the mill at full capacity, which is a great success for us.'
Today, the publishing industry faces a new conundrum. Changes in reading habits has seen some people move away from printed products to absorb their news on tablets or mobile phones.
So what does this mean for Palm Paper – a business driven by a strong customer appetite for printed products?
While he admits he is unsure what the future holds, Dr Palm remains convinced that the market for print will remain strong. 'The general developments we have seen in the publishing industry is that newspaper and magazine demand is decreasing,' he said.
'Some countries have rates which are a little bit higher or lower than others. Austria, for example, has had an increase in consumption. This could be down to magazines changing their classification to newspapers when they switch paper quality to save costs.
'The decline is a general trend and no one knows where the bottom is at the moment. Certainly electronics have taken some people away from print, but we work with 100 publishers across Germany and the UK and we do not anticipate there to be many more changes.'
In recent years, Palm Paper has also moved to make its own efficiency savings.
While Dr Palm was not willing to answer questions about its enquiries to source energy from the controversial King's Lynn incinerator project, he did reveal that the firm had taken over a recycling business in the North West to provide its mills with the steady supply of fibres needed to make newsprint.
It comes after the firm faced fluctuating prices for raw materials in recent years sparked by erratic Chinese buying in the EU market.
'We took over a recycling business near Liverpool so we could secure our fibre supply,' Dr Palm said.
'We brought the plant from waste paper dealers allowing us to have direct access to the source of our paper production.
'If you would have asked me a few years ago, I would have thought that we would never have done it because we do not have the knowledge.
'But now, with everything we have learned in the recycling business, we would like to do something similar with our six operations in Germany.
'It is a major advantage because we have secured our supply and we are reducing cost.'
But the recycling model is not the only area where the Norfolk operation is outperforming its German counterparts.
'The one problem we had when we set up the mill in the UK was the fact that we didn't have the experienced people,' he said. 'So we had to bring in 25 Germans to oversee the work. Now we have decreased this support from Germany and it is run completely by English people from Norfolk. In fact, we noticed that the production of the mill actually went up when the Germans left.'
Are you a Top100 managing director with a story to tell? Contact business writer Ben Woods on 01603 772426 or email@example.com