Norwich-based telecoms and internet connectivity business Comms Supply hopes to drive down costs to its customers after making a major investment in two London data centres.
The Future50 company said it had broken free of the traditional business model for telecoms companies by deciding to take control of its own virtual network, rather than reselling a service on behalf of the major providers.
The changes come as the company reveals it will be the prime sponsor of former Norwich City player Leon McKenzie's first boxing title fight in March.
Karl Alderton, managing director of Comms Supply, which has an office on Meridian Way, said the investment enabled the company to better control costs and network quality without being 'at the mercy' of the internet service providers.
He said: 'There is a lot of risk for us, especially in terms of cost. If we just bought and resold a service we'd have no management to pay for or space to rent. We've gone from zero to costs of £3,000 to £4,000 a month. But we can offer lower costs to customers.'
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