It has attracted enthusiasts and celebrities with its vast selection of collectibles, but a Norwich shop will soon be closing after 35 years.
The Movie Shop on St Gregory's Alley is expected to be closed by Easter with owner Peter Cossey moving the business fully online.
He said: "The shop is not what it used to be as the internet has taken over. The high street is not what it was and you can do as much from home as in the shop.
"There are not many shops like mine left."
Having previously worked "in everything you could think of", including building sites, warehouses, farms, Mr Cossey gave up his job as a heavy goods lorry driver to pursue his hobby in the mid-1980s.
Among those who have visited the shop over the years are Jools Holland, Tim Currie, Richard Briers and Henry Cooper, who was collecting cigarette packets from the 1930s and 40s.
"I met a lot of interesting people at the shop," Mr Cossey said. "Jools Holland used to come all the time when he was performing at Norwich Theatre Royal as he collects books and music.
"You never know who will walk through the door. I am generally good with faces and do not miss many. I could be talking to someone and think 'I know who you are from TV'."
Among the collectibles brought into the shop were a rare Goldfinger James Bond poster "worth a lot of money" and a German U-boat commander's handbook.
Mr Cossey said: "A young guy who was about 20 came in with his girlfriend and brought in this U-boat handbook. It was like a car manual and I had never seen such a thing before.
"It was quite extraordinary and so unusual but I had no idea of the value. You have to sometimes make it up as you go along."
His passion for collecting was passed on from his father who used to send Mr Cossey out into Norwich in search of a list of titles written down for him.
He said he will miss the conversations he has enjoyed with fellow enthusiasts in the shop.
But he admits the online world is a whole new ball game.
"Things that would take a year to sell in a shop can take a week online," Mr Cossey said. "Finding that one person with an interest is much easier."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here