The Original Norwich Christmas Card Shop is back for the festive season and has moved to a new location.

Eastern Daily Press: The Original Norwich Christmas Card Shop in St Stephens Street Credit: James WalkerThe Original Norwich Christmas Card Shop in St Stephens Street Credit: James Walker (Image: Archant)

The pop-up store is now open at 17 St Stephens Street, next door to the 2018 location, and is back for its 54th year and is run by around 100 volunteers. Alongside cards, there are also calendars, wrapping paper and tags, postage stamps and other seasonal items on offer.

Proceeds are split between 24 charities, which this year include East Anglian Air Ambulance, Norwich Foodbank and the Big C, and in 2018 nearly £36,000 was raised.

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Liz Magem, who has been the secretary for the last four years, said: "Aviva has covered the rent and electricity while things like St Edmunds Society keeping shelving in their basement throughout the year help massively.

"All help received from the community ensures the money raised can go straight to the charity."

The shop is open from Monday to Saturday from 10am to 5pm until December 14.