Norwich care firm wants to create 40 new jobs

A Norwich-based company specialising in at-home care for the elderly, is set to create 40 jobs in the next six months.

Chris Carter, the owner of Home Instead Senior Care is starting out the New Year on the hunt for care givers to join the existing team.

He said Home Instead, which has been providing at-home care for individuals in Norwich for nearly two years, has experienced a high-demand for their services.

'With Norfolk's ageing population, caring for the elderly is a very important issue and we have found many people are grateful to learn that we offer a realistic 'stay at home' option. As the word continues to spread, we have gained many new clients in the area, and as a result we are actively looking to recruit around 40 new caregivers before summer 2012!'

The recruitment drive comes as both the government and opposition are being urged to overhaul England's 'failing' social care system, which experts say is leaving 800,000 elderly people 'lonely, isolated and at risk'.

In a letter published in the Daily Telegraph, a group of more than 60 government advisers, charity directors and independent experts said failure to meet the challenge of an ageing population was resulting in 'terrible examples of abuse and neglect'.

The signatories, who include representatives from the British Medical Association, Age UK and the TUC, called for cross-party support to secure 'urgent, fundamental and lasting reform'.

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'The unavoidable challenge we face is how to support the increasing number of people who need care,' they wrote.

'It is currently a challenge which we are failing to meet - resulting in terrible examples of abuse and neglect in parts of the care system.

'This comes at a huge cost to the dignity and independence of older and disabled people, but also to our society, family life and the economy.

'An estimated 800,000 older people are being left without basic care - lonely, isolated and at risk.'

They said some people faced losing their homes and savings because of rising social care bills, while businesses were losing staff who were forced to give up work to care for relatives.

NHS hospitals were 'paying the price' because of avoidable hospital admissions, they added.