The founder of Norwich-based Naked Wines has helped one of his wine producers help three children with their education after winning a �10,000 prize last year.
Rowan Gormley won the top prize at the Smarta 100 awards, and decided to offer it to one of the company's winemakers, with customers deciding which one.
Mr Gormley said: 'The winner of the customer vote was Argentine producer Patricio Gouguenheim, who pledged to invest the money in putting three of their winery workers' children through secondary school.
'Once they finish school, the children will then be offered a job at the winery.
'Patricio has also produced a new wine, called Melisa Malbec, made to celebrate the project and thank our customers,' he added.
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