Norwich-based crisp manufacturer Kettle Foods appoints new managing director

Kettle Chips. Picture: Submitted

Kettle Chips. Picture: Submitted - Credit: Archant

A former Tesco commercial director is to replace outgoing Kettle Foods chief Dominic Lowe who is to retire after four years at the helm.

Ashley Hicks. New managing director of Kettle Foods. Picture: Submitted

Ashley Hicks. New managing director of Kettle Foods. Picture: Submitted - Credit: Archant

His successor, Ashley Hicks, will take up the role of managing director on August 31 - joining the company from Tesco where he was commercial director of Tesco Hungary.

It comes after Kettle Foods' parent company Diamond Foods announced in February that it had taken a 51pc stake in Dutch firm Yellow Chips as it looks to break into the growing market for vegetable crisps.

The premium crisp manufacturer and EDP Top100, which employs 400 staff at its Bowthorpe factory, was launched in 1988.


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