A light-hearted film noir spoof shot by a Norfolk IT agency has won Norfolk Day 'Oscar' in a competition to show off the county's business strength.

Tiger Eye Consultancy, which advises companies on document management, was voted the winner in the Norfolk Now business showcase organised by Norfolk Chamber of Commerce.

The Chamber asked firms to tell the story of what made them unique in a 15-second film posted to the #15secbiz hashtag on Twitter.

And Tiger Eye's effort was named the best after all the films had been shown at a Norfolk Day lunch held at Norwich Cathedral.

Chamber chief executive Chris Sargisson said he had been impressed at the quality of entries.

'We tend to refer to Norfolk in an apologetic way - but we want to replace that with a 'wow'.'