Norfolk businesses link-up to create a new telecom brand

A Norfolk company has joined forces with two other local businesses to start a new businesses telecommunications brand.

The director of Comms Consulting – which was set up in 2010 – has launched Comms Supply with energy contract management company Indigo Swan and information technology support and consultancy company Breakwater IT.

Six jobs could be created next year with the formation of the new company.

Karl Alderton, who recently joined the EDP's Future 50, set up his business in 2010 as a consultancy and telecoms company.

He reached his four year targets in just 14 months and decided to launch the new project in response to customers' frustrations.


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Comms Supply's aim will be to reduce a company's telecoms bills and provide improved customer service. That will be done with software that allows billing and technical queries to be reported directly and dealt with within minutes, rather than hours.

Mr Alderton (pictured) forged the link with Indigo Swan and Breakwater IT through the EDP Future 50 judging process.

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The partnership means Indigo Swan will be one of the first companies in the UK to manage business energy and telecom contracts in unison.

Emily Groves, managing director of Indigo Swan said: 'There is a natural synergy between Comms Supply and Indigo Swan.

'We audit a customer's energy requirements, explain the best options and provide support throughout the lifetime of an energy contract. We hope to replicate this with telecoms by continuing to drive down costs and improve customer service.'

The new brand has already received more than �100,000 of orders.

Mr Alderton hopes another seven national partners will come on board by March.

He said: 'Businesses are fed up with dealing with large organisations and waiting in queues for their query to be answered but on the other hand, smaller companies can't offer the same services as larger companies.

'Comms Supply has a different mind-set.

'We're able to provide the same services as the large organisations due to our wholesale agreements; however we've got dedicated resources to provide businesses with the personal touch.'

Mr Alderton added: 'Our vision is to become the telecoms company that people trust, not just in Norfolk but across the UK.'

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