New North Norfolk holiday accommodation guide welcomed
- Credit: Archant
The holiday industry in north Norfolk has been given a boost through a new accommodation guide printed by Archant, publishers of the EDP and North Norfolk News newspapers which cover the area.
The publishers stepped in to fill a vacuum left by North Norfolk District Council dropping an annual brochure.
But, knowing there was still a big demand for one, local tourism marketing man Bruce Stratton teamed up with publishers Archant to plug the gap.
The result is a 52-page publication which not only provides information about local hotels, guest houses, and self-catering, but also highlights the attractions of the area's coast, Broads, heritage, towns and villages.
It covers an area stretching from King's Lynn and Hunstanton to the fringes of Norwich and Great Yarmouth.
Ninety thousand copies are being circulated through Archant's stable of papers in London, Hertfordshire, Cambridgeshire and the South West, along with county magazines across the nation, and at tourist information centres in key tourist catchment areas such as the Midlands.
Some are being kept back to mail out to people making requests at tourist information offices.
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Mr Stratton, who was the district council's tourism development officer for six years until he set up Creative Tourism Ideas and Solutions in 1997, said that following the axing of the council guide, talks with the new Visit North Norfolk destination management organisation confirmed the need for a printed brochure as well as a website presence.
The result through the link up with Archant was 'very exciting', had already got a good response from the industry and the aim was to 'go from strength to strength' and double it in size for next year.
The insertion into papers had the potential to reach new audiences for North Norfolk tourism.
'This was a bold move by Archant but its proof is the support it has got in year one,' he added.
Archant's North Norfolk and Norwich sales manager Andrew Orchard said the guide aimed to draw people to the area, but also to provide information to help them enjoy their stay when they arrived. Archant had done guides for attractions in the past, but not for accommodation providers.
'This helps put North Norfolk on the map, and harnesses the attractiveness of the area as an all-year-round destination,' he added.