A Norfolk financial planning firm has been announced as the headline sponsor for this year's Royal Norfolk Show Ball.

Loveday and Partners will sponsor the 'Roaring Twenties'-themed event, which is raising funds for Norfolk and Waveney cancer charity Big C.

The proceeds from the ball will go towards a new Big C community centre in Norwich, which is scheduled to open in late 2018. Mark Loveday, director at Loveday and Partners, said: 'We are absolutely thrilled to partner local cancer charity Big C which provides an invaluable service to those affected by cancer across the region. Very few families in our community are untouched by this dreadful disease and we are delighted to support Big C in all they do to provide families with support and care.'

The 2018 Ball will be held at the Norfolk Showground on Friday, June 22. Tickets are now on sale at norfolkshow.big-c.co.uk.