A national nursery store chain has opened its newest store near Norwich.
Mamas & Papas welcomed its first customers to Longwater Retail Park in Costessey on Monday.
The opening date was timed to coincide with the latest easing of lockdown restrictions, with 'non-essential' retail stores now allowed to reopen.
Staff handed out goodie bags to the first 50 customers to visit the 2,000 sq ft store to mark the occasion.
Chief operating officer Nathan Williams said: "It’s been a challenging year for retail, so it’s great to be opening a new space.
“The concession will provide Norwich’s parenting community with the quality products and services they’ve come to expect from Mamas & Papas.
“We’re looking forward to welcoming the first customers through the doors, and to supporting all new and expectant parents through the journey ahead.”
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