UTV Media has agreed to sell its television assets to ITV for £100m, subject to regulatory and shareholder approval.
The deal excludes its radio stations, which include UTV Radio GB and UTV Radio Ireland, and its digital media businesses.
If approved, ITV said the deal would further strengthen its free-to-air business and mean the broadcaster owns 13 of the 15 regional licences for the Channel 3 network.
ITV chief executive Adam Crozier said: 'We have a long-standing relationship with UTV, which has been the leading commercial broadcaster in Northern Ireland for many years thanks to its strong regional identity and blend of excellent local programming and strong network shows.'
ITV said the transaction would be financed through existing cash and debt facilities.
UTV Media's television assets achieved total revenue of £34.7m and operating profit of £6.6m in 2014. However, the broadcaster posted lower profits in its half-year results this August.
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