Homebase ‘brings in consultancy firm’ to advise management as company’s crisis deepens

Homebase has reputedly brought in consultants to advise its management team. Picture: James Bass

Homebase has reputedly brought in consultants to advise its management team. Picture: James Bass - Credit: Eastern Daily Press © 2012

Homebase is rumoured to have drafted in specialist consultants to help advise its management team as fears over its future intensify.

Staff at the opening of the new Bunnings store in Norwich. Picture: Matthew Power/SWNS.com

Staff at the opening of the new Bunnings store in Norwich. Picture: Matthew Power/SWNS.com - Credit: Matthew Power/SWNS.com

The appointment of Boston Consulting Group (BCG) to advise managing director Damian McGloughlin, reported by the Press Association, comes as its parent company, Australian conglomerate Wesfarmers, is conducting a strategic review of the DIY chain.

Homebase's future was thrown into doubt two months ago when Wesfarmers said half-year losses at the company would widen from £28m to £97m.

Rob Scott, Wesfarmers' managing director, warned up to 40 stores could close – putting 2,000 jobs at risk.

Homebase has branches in Bury St Edmunds, Colchester, Cromer, Ipswich, Sudbury and Hall Road, Norwich.


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Two former branches in Newmarket and Roundtree Way, Norwich have recently reopened under the Bunnings Warehouse brand, also owned by Wesfarmers.

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