'People didn't know I existed' - Shopkeeper thrilled with new store

Helen Winterbone in Hawthorn & Bee

Helen Winterbone in her new shop space on Wellington Road, Dereham - Credit: Noah Vickers

The owner of a Dereham eco shop has said she is delighted with her shop’s new location, following a lockdown move onto a busier street. 

Hawthorn & Bee

Hawthorn & Bee's new shop front on Wellington Road, Dereham - Credit: Noah Vickers

Helen Winterbone reopened Hawthorn & Bee at its new site on Wellington Road on May 24, having been closed since Christmas. 

Hawthorn & Bee

Hawthorn & Bee had previously been located in this shop space, on a lane linking Wellington Road with Theatre Street. - Credit: Noah Vickers

The shop had previously been located just 50 metres round the corner in a lane linking Wellington Road with Theatre Street - but Ms Winterbone said the move had made a world of difference to her business. 

Helen Winterbone

Helen Winterbone said more customers had become aware of her shop since the move. - Credit: Noah Vickers

“It wasn’t the best, because most of the other shops had gone and it had got very quiet… A lot of people didn’t even know I existed over there,” she said.

Hawthorn & Bee shop interior

Hawthorn & Bee sources products from across East Anglia, including tofu from Lenwade and wax melts from Shipdham - Credit: Noah Vickers

“I know it’s not as good as in the middle of town, but it's so much better, and it's a shopfront you can see [from a car or bus],” she added.

Hawthorn & Bee shop interior

Hawthorn & Bee sources products from across East Anglia, including tofu from Lenwade and wax melts from Shipdham - Credit: Noah Vickers


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With more space in her new shop, Ms Winterbone has also been able to expand her offering to include dry loose foods, free of wasteful packaging. 

Hawthorn & Bee shop interior

Hawthorn & Bee sources products from across East Anglia, including tofu from Lenwade and wax melts from Shipdham - Credit: Noah Vickers

Many of the shop’s products have barely travelled to reach Dereham, including tofu from Lenwade and wax melts from Shipdham. 

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