'People didn't know I existed' - Shopkeeper thrilled with new store
- Credit: Noah Vickers
The owner of a Dereham eco shop has said she is delighted with her shop’s new location, following a lockdown move onto a busier street.
Helen Winterbone reopened Hawthorn & Bee at its new site on Wellington Road on May 24, having been closed since Christmas.
The shop had previously been located just 50 metres round the corner in a lane linking Wellington Road with Theatre Street - but Ms Winterbone said the move had made a world of difference to her business.
“It wasn’t the best, because most of the other shops had gone and it had got very quiet… A lot of people didn’t even know I existed over there,” she said.
“I know it’s not as good as in the middle of town, but it's so much better, and it's a shopfront you can see [from a car or bus],” she added.
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With more space in her new shop, Ms Winterbone has also been able to expand her offering to include dry loose foods, free of wasteful packaging.
Many of the shop’s products have barely travelled to reach Dereham, including tofu from Lenwade and wax melts from Shipdham.
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