An entrepreneur is on steady ground in the temporary flooring business after learning his trade on the battlefield, and the Olympic field.

John Davy, from Poringland, believes his start-up company Floorbox can have a wide variety of applications from festivals to military runways and helipads

Mr Davy was involved in the London 2012 Olympics, designing the equestrian venue at Greenwich Park and finding 55,000m of track for the event's Park and Ride venues.

He also helped to provide temporary flooring for military camps during campaigns in Kosovo, Iraq and Afghanistan.

'The Olympics really opened my eyes to the key role temporary flooring has to play when it comes to the successful organisation of an event and how versatile it can be,' he said.

While Floorbox will be internet-based, Mr Davy said there will be staff on hand for customers to call.