Norwich snubbed as Channel 4 names shortlisted cities for new hubs

Channel 4 headquarters in Horseferry Road, London Photo: PA

Channel 4 headquarters in Horseferry Road, London Photo: PA - Credit: PA Archive/PA Images

Channel 4 will not be coming to Norwich after the television broadcaster revealed its shortlist for new hubs outside of London.

The city had put itself forward to be one of two creative hubs however channel bosses spurned the bid.

Channel 4 has been required by government to base part of its operation outside London and has said it will move 300 staff to new headquarters.

It also proposed two smaller creative hubs.

The cities and regions in consideration for the national headquarters or creative hubs are Bristol, Cardiff, Glasgow, Greater Manchester, Leeds, Liverpool and the West Midlands.

While Belfast, Brighton, Newcastle-Gateshead, Nottingham, Sheffield and Stoke-on-Trent are in the running to be creative hubs only.

Channel 4 said more than 30 submissions were received overall.

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The broadcaster's chief commercial offer, Jonathan Allan, who has spearheaded the pitch process, said: 'We've been incredibly impressed both by the number of pitches we received and by the high quality of the submissions - which has underlined the huge amount of creativity, innovation and talent right across the UK.

'However we have to move to a shortlist phase and, after careful consideration by the Channel 4 executive team, we've selected 13 cities that are best able to meet our vision for our new hubs in the nations and regions.

'We look forward to visiting all those on the shortlist as part of our second phase, but we will also be continuing to work with all cities and regions as part of our strategy to increase investment and support creative businesses, jobs and growth across the UK.'