Many jokes have been made about the millennial love affair with avocados – but a new Norwich networking group is hoping to capitalise on this phenomenon.

Eastern Daily Press: Kieran Miles who founded DigitalCity. Picture: Paul Harrison PhotographyKieran Miles who founded DigitalCity. Picture: Paul Harrison Photography (Image: Paul Harrison)

The Avocado Club – set to hold its first meeting on March 29 – is styled for a younger crowd of 'digital nomads' and aims to offer an alternative to the fry-ups and pastries which normally adorn networking breakfast tables. It was founded by Kieran Miles, 27, chief executive of communications company KakeCo.

He said: 'I, like many of my peers, were looking for a new type of business breakfast, one with healthy food and different conversation. A place where we can chat about cryptocurrencies and technology whilst doing one of my generation's favourite pastimes: eat avocado on toast.

'I have friends who are artists, social media influencers, hackers and up and coming directors, who want a whole new experience for connecting offline.'

• Tickets are available via Eventbrite and cost £11.07.

Eastern Daily Press: Kieran Miles who founded DigitalCity. Picture: Paul Harrison PhotographyKieran Miles who founded DigitalCity. Picture: Paul Harrison Photography (Image: Paul Harrison)