£1.4m bid to help attract visitors to national parks
Broads Authority Chief Executive John Packman. Picture Andrew Stone - Credit: Archant
Tourism across the Broads has been given a boost following an announcement that a £1m grant will be used to encourage visitors from Australia and Germany to England's national parks.
Broads Tourism chairman Greg Munford. Picture: Simon Finlay - Credit: SIMON FINLAY
The money has been awarded to National Parks England by the Discover England Fund and matched with an additional £400,000. It forms part of a 'Make Great Memories in England's National Parks' project and will be used to attract to visitors from the two countries.
Sarah Fowler, chief executive Peak District National Park, said Germany and Australia represented the two largest international visitor markets for England's national parks representing 15.8pc and 14.1pc of international visitors respectively.
She said: 'Australia has seen a rapidly growing outbound holiday market over the last decade, as a long-haul market their length of stay and spend is higher than many short-haul markets.
'Germany represents the largest international market for England's national parks. It has an expansive outbound market that is high spending and has an above propensity to visit rural and coastal areas of Britain.'
Museum of the Broads at Stalham Staithe. Picture : ANTONY KELLY - Credit: copyright ARCHANT 2017
You may also want to watch:
Greg Munford, chair of Broads Tourism welcomed the announcement saying it was huge opportunity for the Broads tourism economy.
'The majority of the 7m people that visit the Broads every year come from a relatively short distance of around two to three hours drive but we know that once we attract new international visitors, they return again and again,' he said.
Most Read
- 1 Owner of new pet shop says he will put animal welfare before sales
- 2 Long tailbacks on A47 due to roadworks and lane closure
- 3 Widow fighting for wedding refund
- 4 Police break up house party with 28 people crammed into flat
- 5 Driver stopped by police - 20 minutes after being given court ban
- 6 Three adorable abandoned day-old kittens adopted by stray
- 7 'Complete shock' - Neighbours stunned after cannabis farm uncovered
- 8 Mother still 'grieving' for son who suffered life-changing brain injuries in crash
- 9 Norwich shop worker beaten with hammer in row over phone refund
- 10 New owners of popular park café set out vision for 'beautiful' venue
'The German and Australian markets are potentially huge and we need to ensure that we develop and market a Broads National Park offer that is irresistible and unique.'
Broads Authority chief executive John Packman said the announcement was 'incredibly exciting news'.
Holiday makers on the Norfolk Broads enjoying the warm weather on the river at Potter Heigham. Picture: Anthony Kelly - Credit: Archant
'We know that the Broads National Park already attracts international visitors and we have a unique proposition to expand on this.'
National Parks are major contributors to Englan's tourism economy attracting over 94m visitors a year accounting for more than £4bn of visitor spending.
Over 90pc of visitors to the national parks are domestic and it is hoped the programme will promote them to new audiences and grow global support.
Boating on the Broads. Picture: Simon Watson - Credit: Archant
