Bungay has missed out on the chance to be a city for a day.
The market town had made the final three of BBC 5 live's City of 2012 contest, but lost to Bradford on Avon in a public vote.
Nicky Campbell announced the result this morning on his radio show.
The Wiltshire town gained 36.68pc of the vote and as a result Tony Livesey will present a show there on Tuesday, 24 January.
The station had asked listeners to nominate their home, no matter the size or status, for the chance to be a city for a day, to coincide with the 26 towns currently bidding for the right to become a city as part of the Queen's Diamond Jubilee celebrations.
Bungay was nominated by former town mayor and reeve Stephen Went, who is also chairman of the trustees of Fisher Theatre.
Also making the final three was Whitby, in North Yorkshire.
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