The small south Norfolk village of Swainsthorpe became the centre of a huge fundraising effort after becoming inspired by International Women's Day, which takes place today (Wednesday).
Debs Johnson, 57, organised a bra collection event at the weekend in the hope of raising hundreds of pounds for charity Against Breast Cancer, as well as raising the profile of her local village.
She said: 'This started two years ago when I realised I'd never celebrated International Women's Day and decided to organise an event to put our village on the map.
'It was all part of our celebration in Swainsthorpe for International Women's Day - which is actually March 8 but we held our event on the nearest Saturday.'
The bra collecting event took place at the village's community centre on Saturday March 4. Highlights included speakers, goodie bags, hot drinks and refreshments, and a 'swish' area where visitors could exchange unwanted clothes in return for new ones.
Ms Johnson added: 'The bras are collected, sorted, and mended (where needed) before being sent to African countries where the wearing of underwear lessens the girls' vulnerability to being raped.'
Ms Johnson encouraged the public to continue to donate generously so that they could reach their target of collecting a tons worth of bras.
'If we can collect a ton, Against Breast Cancer will receive £700 towards valuable research,' she said.
'We have nine stone of bras and need another 15 stone to make a ton. We have a Facebook campaign asking friends to pop into their local charity shops; they can't sell underwear so send them to the rag man.
'We've extended the date until the end of April. I've got a spare room at home and I'm sure that I can fill it with bras.'
- To find out more about the efforts you can visit the Facebook page by searching Swainsthorpe Community Centre.
- Unwanted bras can be delivered to the porch of St Peter's Church, Church Road, Swainsthorpe, NR14 8PH or as a parcel addressed to Debs Johnson, c/o Swainsthorpe Church, Bra Mountain Collection, Swainsthorpe NR14.
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