King's Lynn was packed with shoppers by lunchtime - but many said the Black Friday deals didn't necessarily draw them to the town.

Andrew Wilson, manager of independent clothes store Ikon in the Vancouver Quarter, has found many more customers have chosen to shop for bargains over the internet.

He said: 'Sales this year have gone berserk over Amazon and Ebay. Overnight we had 40 orders come in - and that's really good for us.

'As you can see the shop is busy but I haven't reduced everything in here. The next few days are going to be busy; it's the weekend that everyone's been paid in the run up to Christmas and it's a good time of year for us.'

Many of the town centre shoppers with carrier bags said they made no particular trip into town for Black Friday.

Jan Devitt, of Leete Way in West Winch, near King's Lynn said she simply grabbed the opportunity to go shopping with a friend.

She said: 'I can only go out when my husband's carer is around, so I've popped into town to get some bits for Christmas.

'Believe me, if I'd have known it was Black Friday today, I would've stayed away.'

- Did you find any good Black Friday deals? Email louise.hepburn@archant.co.uk