The biggest care conference outside London is taking place on the outskirts of Norwich on Wednesday. And we're previewing it in the Eastern Daily Press and Evening News on Monday.
As policy-makers and stakeholders come together to discuss the pressing issues facing the care sector, we look behind the scenes at some of the all-too-real problems surrounding the dwindling numbers of care providers and the growing consumer population.
In a special 12-page supplement, we reveal the challenges and the potential rewards, with special contributions from Bill Borrett, chairman of Adult Social Care at Norfolk County Council, BBC Radio Norfolk presenter and care champion Nick Conrad, sector powerhouse Willie Cruickshank and Norwich solicitor Michelle Collins.
If you're involved in care or considering options for parents or yourself, you won't want to miss this special supplement – free in your paper on Monday.
The conference takes place at the Norfolk Showground on Wednesday.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here