A man has fallen 80ft down a north Norfolk cliff while celebrating his 21st birthday.

The unnamed casualty suffered neck and leg injuries when he tumbled down the Beeston Bump landmark at Sheringham.

An ambulance crew was called to the scene at about 6.30am today, and called for help from the coastguards.

Cromer and Sheringham coastguard rescue teams arrived on scene shortly before 7am.

Due to the state of the tide and the location of the injured man close to the cliffs, a helicopter evacuation was not possible.

So coastguard and ambulance crews stabilised the patient before loading him onto a stretcher and carrying him up to the waiting ambulance.

He was treated for bumps and grazes at the Norfolk and Norwich University Hospital before being released, said a hospital spokesman.

Coastguard watch officer Chris Attree said: 'This young man who had been out celebrating his 21st birthday with a group of friends.

'They had been drinking on the hill all night and were watching the sunrise when the casualty wobbled and rolled forward.'

He fell down the steep cliffface from the top to the bottom, and was lucky to survive the fall, added Mr Attree.

Coastguards advised people to stay clear of the cliff edges.