Canaries fans are being urged to dig deep and give their loose change to charity during Norwich City's clash against Liverpool this weekend.

The call comes from BBC sports presenter Jake Humphrey who has just become the first patron of charity Break.

The former Framingham Earl High School pupil, who grew up in Stoke Holy Cross, has been an ambassador for the Sheringham-based charity since 2009.

But hopes his new role will help raise more awareness of the charity, which supports children, young people and families through a number of services including a network of children's homes, therapeutic foster care and mentoring schemes.

The Formula One presenter said: 'I've been so impressed with the work they do and said if there were an opportunity for me to get more involved, I would be really keen.

'The great thing about Break is that even in this difficult financial climate, they are doing more or better than they ever have before.

'That tells you that they are really well run and there's a real affection for them in Norfolk. People realise they do fantastic things across the county.'

Mr Humphrey, who will this summer front BBC's Olympic coverage, said there will be a collection in aid of Break at Saturday's match.

'Hopefully we will finish the year with an amazing game and Norwich City fans will throw a few coins in the buckets,' said Mr Humphrey.

'I know that without Break, some parents would have nowhere to turn to and nowhere to go. Not only is the service provided by Break a good service but it is also a unique service.'

Break has a short stay residential home, Nelson Lodge, in Long Stratton. It recently opened new children's homes in Thetford and Cambridgeshire.

For more on Break, go to www.break-charity.org.