Attleborough fashion show boosts Alzheimer’s charity

Tony Perkins, at the fundraising fashion show for the Alzheimer's Society

Tony Perkins, at the fundraising fashion show for the Alzheimer's Society - Credit: Archant

Forget Paris and Milan, a group of volunteer models have helped turn Attleborough into a new fashion capital - all in the name of helping people with Alzheimer's.

About 80 people packed into M&Co in Church Street for a charity fashion show organised by Alzheimer's Society volunteer Jenni Cooke.

Models paraded the latest fashions up and down a catwalk in the middle of the shop and there was also a raffle, auction and cookie stand.

Ms Cooke, from Attleborough, said she was delighted with the event's success.

She said: 'I'm incredibly happy with it. I've done a couple of school fairs before but this is my first big fundraiser.'


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Models aged in range from a 15-month-old tot to someone in their 70s, and included former mayor Tony Perkins, bakery manager Tim Cobb and Mark Hall and Laura Martin from Rosedale Funeral Home.

Ms Cooke said: 'We've had a really wide range of models and they've come down in everything from ladies' wear, menswear, swimwear, even pyjamas.

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'A friend of mine, Natalie Hutchings from Nutty Crafts, makes candles, and she's sourced a fragrance for me just for this evening called Forget Me Not, which you can buy.'

Ms Cooke said the she hoped to raise up to £1,000 through the fundraiser and a bucket collection

She said she became a volunteer after a personal experience with Alzheimer's.

'Both of my grandparents had Alzheimer's, and wanted to do something in society for myself. So I started volunteering with the Alzheimer's Society and really enjoyed it.'

Alison Knight, a dementia support worker with the Alzheimer's Society, said Ms Cooke had done a tremendous job with the fundraiser, which co-incided with Dementia Awareness Week.

Have you got a story for the Mercury? Email stuart.anderson@archant.co.uk

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