Forget Paris and Milan, a group of volunteer models have helped turn Attleborough into a new fashion capital - all in the name of helping people with Alzheimer's.

About 80 people packed into M&Co in Church Street for a charity fashion show organised by Alzheimer's Society volunteer Jenni Cooke.

Models paraded the latest fashions up and down a catwalk in the middle of the shop and there was also a raffle, auction and cookie stand.

Ms Cooke, from Attleborough, said she was delighted with the event's success.

She said: 'I'm incredibly happy with it. I've done a couple of school fairs before but this is my first big fundraiser.'

Models aged in range from a 15-month-old tot to someone in their 70s, and included former mayor Tony Perkins, bakery manager Tim Cobb and Mark Hall and Laura Martin from Rosedale Funeral Home.

Ms Cooke said: 'We've had a really wide range of models and they've come down in everything from ladies' wear, menswear, swimwear, even pyjamas.

'A friend of mine, Natalie Hutchings from Nutty Crafts, makes candles, and she's sourced a fragrance for me just for this evening called Forget Me Not, which you can buy.'

Ms Cooke said the she hoped to raise up to £1,000 through the fundraiser and a bucket collection

She said she became a volunteer after a personal experience with Alzheimer's.

'Both of my grandparents had Alzheimer's, and wanted to do something in society for myself. So I started volunteering with the Alzheimer's Society and really enjoyed it.'

Alison Knight, a dementia support worker with the Alzheimer's Society, said Ms Cooke had done a tremendous job with the fundraiser, which co-incided with Dementia Awareness Week.

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