Asda customers urged to bring in refillable containers to cut plastic waste

PUBLISHED: 16:52 26 October 2019 | UPDATED: 16:52 26 October 2019

The Norwich Asda in Drayton High Road. Pic: Archant

The Norwich Asda in Drayton High Road. Pic: Archant


Asda customers will be encouraged to bring in their own refillable containers when shopping from next year in a bid to cut down on plastic waste.

Asda in Yarmouth. Pic: ArchantAsda in Yarmouth. Pic: Archant

The company - which has stores in Norwich, Yarmouth, Lowestoft, Swaffham and King's Lynn, said it is to begin trialling new reusable and refillable packaging for "at least" three months in 2020.

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An Asda spokesman said it could involve shoppers being able to bring in containers which can be refilled from dispensers within the store.

By the end of 2020, almost a third of Asda's own brand plastic packaging will also come from recycled materials, the supermarket said.

The measure will avoid the use of approximately 19,500 tonnes of non-recycled plastic.

Asda chief executive Roger Burnley said: "The elimination of avoidable plastic, and crucially single-use plastic, is at the top of our minds - and at the top of our customers' minds."

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