Asda supermarket bids for 24-hour alcohol licence - for a festive reason

PUBLISHED: 17:29 08 October 2018

Asda on Drayton Road in Hellesdon. Picture: James Bass

Asda on Drayton Road in Hellesdon. Picture: James Bass

A supermarket has bid for permission to serve alcohol at any hour - but claims it is solely for the last gasp Christmas dash.

Asda on Drayton Road in Hellesdon has applied to Broadland District Council to alter its licence to allow it to sell alcohol 24-hours a day, seven days a week.

This is despite the store no longer opening throughout the night, as it once did Monday to Saturdays.

A spokesman for Asda said the reason for application was the way Christmas falls - with Christmas Eve this year on a Monday.

The spokesman said the store intends to open at a minute past midnight on December 24, allowing people to pick up last minute supplies ahead of their festive celebrations.

Under the current licence terms, while the store would be permitted to open at this time, the sale of alcohol would not be allowed.

The application will be decided in due course.

If you value what this story gives you, please consider supporting the Eastern Daily Press. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Eastern Daily Press