Shoppers in Norwich. Picture: ANTONY KELLY (Image: Archant Norfolk 2016)
Shoppers in the east earn the least when it comes to loyalty cards.
For while the average UK consumer collects points worth an average of £112 a year, East Anglians manage just £98 a year according to a survey.
The OnePoll phone survey of 2,000 adults reckons the savviest shoppers can net up to £500.
It reckons 99pc of us have a card or two in our purse or wallet.
The most popular scheme in the UK is Tesco Clubcard. But the over-55s are more likely to opt for the nectar card.
Other popular schemes include Boots Advantage Card, Morrison's Match & More and Co-op Rewards. Nearly a fifth of us also belong to an air miles scheme.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here