Are you a Norfolk business? Time to step into theatrical limelight

Sponsor Mark Loveday with the Sheringham Little Theatre panto cast. Picture: SHERINGHAM LITTLE THEAT

Sponsor Mark Loveday with the Sheringham Little Theatre panto cast. Picture: SHERINGHAM LITTLE THEATRE - Credit: Archant

It takes more than acting and creative talent to keep a community theatre in the spotlight – it also requires funding.

And Sheringham Little Theatre is appealing for more business sponsors to support its work.

The venue generates income from a widening programme of events – from drama and music to cinema and live arts screenings – as well as its popular Hub coffee bar.

But it also relies on support from the community it serves, including businesses, groups and individuals.

The Little Theatre is stepping up its drive to find more sponsors – including seeking its first ever 'gold' backer.


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Sponsorship can be for a full year with packages ranging from bronze (£695 a year plus VAT), through silver (£1,250) to gold (£4,950). But it can also include individual events or seasons, such as summer drama and pantomime, with backers gaining publicity through programme and in-venue advertising.

During the recent pantomime season, sponsors dropped in to meet the cast during rehearsals and after shows.

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And they spoke of how backing the popular theatre also provided the businesses with a stage for entertaining and informing existing and potential clients.

Mark Loveday, from financial planners Loveday and Partners, said: 'I enjoy being involved with Sheringham Little Theatre because of the wonderful work they do in the community.

'The quality of the performances combined with the passion and enthusiasm of all the support cast makes this a real gem in our society. Playing a small role in the ongoing success of the theatre is truly a pleasure for our firm.'

Solicitors Clapham and Collinge have used the venue for a breakfast seminar advising businesses and individuals how to avoid common legal pitfalls which can ruin commercial and family lives.

Marketing manager Louis Hilldrup-Boorman said: 'The award-winning theatre, which is down the road from our office, offers year-round entertainment for all the family and is incredibly important to our community. We are proud sponsors of our neighbours.'

The Hub coffee bar also provides a friendly meeting space which Clapham and Collinge regularly uses for client meetings and legal seminars.

Theatre trustee Peter Davies, who deals with sponsorship, said: 'Sponsorship is absolutely key to the long-term sustainability of the theatre and we are so grateful for the support of backers who enable us to continue to offer a wide variety of both professional and amateur productions.'

Other sponsors are Dardan Security, Breakwater IT, Swains PLC, Paston Sixth Form College, Lawrences Garages, Loveday and Partners, M+A Partners, Sharps, EBS, Beeston Regis Holiday Park, and Norfolk Country Cottages.

Theatre director Debbie Thompson said sponsorship was vital in keeping the theatre running, even more so during a time of grant cutbacks.

'We are so grateful for the monetary support given by our sponsors, but in return our venue provides them with an ideal fully equipped venue where they can entertain clients, or stage corporate events.'

For further information on sponsorship opportunities at the Little Theatre visit www.sheringhamlittletheatre.com call Debbie Thompson on 01263 826171 or email debbie@sheringhamlittletheatre.com

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