Shoppers in Norwich were treated to an unusual spectacle on Tuesday afternoon as activists in Guy Fawkes masks took to the streets.
Animal rights organisation, Anonymous For The Voiceless (AV), set up shop on Gentleman's Walk informing passers by about veganism and animal farming.
Volunteers sporting masks and holding computer screens stood in an outwards-facing square they called a 'Cube of Truth', showcasing a montage of animal cruelty in agriculture.
Speaking about the demonstration, AV co-founder, Paul Bashir, said: 'We're showing the realities of meat, dairy and egg production even in free range, organic and RSPCA approved situations.
'A lot of products have the humane stamp on them, but people don't realise these labels are not designed to make the animal feel better, they're to make humans feel better about buying them.
'These industries wouldn't want you to see these images, so we're highlighting them and showing people that it's not only easy to be vegan, but beneficial for the animals, your health and the environment.
He added: 'If you can live a life that's healthy and happy without harming animals, why wouldn't you?'
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