Anniversary pint pulls in the punters and more than £1,000 for charity
- Credit: Amanda Newsmakers PR
A Norwich opticians will be raising a glass to the drinkers of the Fat Cat Brewery after its celebratory brew raised more than £1,000 for charity.
The Dipple & Conway's Independent Practice went to the Fat Cat Brewery for a unique glass-to-glass initiative as they created a new beer, called Cat's Eyes, in celebration of the fine city optician's 100th anniversary.
The opticians are supporters of the charity Break and decided that with every pint sold in its first three months. 10p would go towards the charity.
With 14,500 pints pulled, £1,450 was raised for the East Anglian charity.
Dipple & Conway director Damian Conway said: 'I was expecting to be writing a cheque for around £500.
You may also want to watch:
'Instead we're delighted to be giving our friends from Break around three times that. It's astonishing, 14,500 pints is enough to fill a small swimming pool.'
Cat's Eyes has proved so popular that, a year on from its launch, it is still being brewed as a session beer and sold throughout the Fat Cat group.
- 1 Norfolk and Suffolk Elections 2021: LIVE Results
- 2 Norfolk and Suffolk Elections 2021: County council election results
- 3 Housing firms slammed for removing trees and hedgerows 'in error'
- 4 Shock for Tories as they lose overall control of council
- 5 Man jailed after abducting 14-year-old girl
- 6 Woman left with bite wounds following dog attack
- 7 'Shocking destruction' - fury over removal of trees at walking spot
- 8 Iconic seafront property sold as £50,000 donated to lifeboats
- 9 Gay and trans people targeted in hate incident at school
- 10 Driver arrested on suspicion of drink driving after crash in Lowestoft
'It's been a phenomenal success,' Mr Conway added. 'We are a family-orientated business and we love being part of the local community, supporting other local businesses, jobs and charities – as well as meeting people's eye-care needs.
'We thought our own Cat's Eyes brew would be a novel way of saying 'thank you' to the community for the way it has supported us for 100 years.'
The special tipple's distinctive flavour was created by Mr Conway alongside his wife Justine Conway, brother James Conway and son Ben Conway.
Dipple & Conway has raised more than £15,000 for Break, which supports vulnerable children, young people and families across East Anglia. That total is set to increase as group manager Neil McDonald is running the Lowestoft Half Marathon on October 1.
Martin Green, Break's fundraising manager, said Dipple and Conway's support the years has been 'overwhelming'.
'The centenary beer was an unusual but very effective method of raising money. It was a very clever way to support us,' he said. 'The whole family are brilliant. They always go the extra mile.'