Anglian Water says its water reserves are healthy as low reservoir levels in the north-west of England cause the summer's first hosepipe ban to be announced.
From August 5, more than seven million people living in the north-west of England will be affected by a hosepipe ban.
The temporary ban has been introduced by United Utilities to help safeguard essential water supplies.
In Norfolk, despite one of the driest Junes on record since 1962, Anglian Water have said imposing a hosepipe ban is not in its current plans. An Anglian Water spokesperson said: 'We monitor our networks carefully all year round and have long term plans in place to manage water resources. Water levels in our reservoirs and groundwater stores are healthy and in some cases above average.
'Having said that, Love Every Drop is in our logo and at the heart of what we do as a business anyway, we're grateful to customers who help make the best use of this precious resource in this dry region by loving every drop all year round.
'We've been sharing practical tips about how people can be water-wise in our region and we've had some great suggestions from our customers too!'
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