Business and charity leaders have joined formers to launch a dementia action alliance.

The Great Yarmouth Dementia Action Alliance is a partnership between the charities Alzheimer's Society and Business in the Community and a number of key local stakeholders.

Trevor Edwards from Business in the Community said: 'We are committed to meeting the growing need for supporting and transforming the lives of those with dementia in our local community and their carers, together with raising awareness within customer-facing organisations.

'The group is looking for businesses, organisations and individuals with a passion for the subject to join our current membership, perhaps be part of the steering group or even chair the group to help us move forward.'

The next meeting is on May 18. For details contact Mr Edwards on 07584 602555 or e-mail trevor.edwards@bitcconnect.org