Adnams faces opposition from Southwold residents for plans to extend car park at town centre hotel

Southwold residents are angry about Adnams plans for the Swan Hotel's car park

Southwold residents are angry about Adnams plans for the Swan Hotel's car park - Credit: Archant

Southwold brewer Adnams is facing fierce opposition to plans to extend a car park at one of its hotels.

The proposals at the Swan Hotel in Southwold, which include creating a new exit in Victoria Street, have provoked an angry response – with 500 people signing a petition against them.

John Hedges, who owns a home in Victoria Street, said the proposals would 'heavily commercialise' a quiet residential road and bring about a dangerous increase in traffic. But Adnams has responded to the criticism, saying it has a track record of 'investing sensitively' in the town.

Mr Hedges maintains the proposal would 'devastate the conservation area'.

He said: 'Everyone is up in arms and aghast that a company such as Adnams, which has carefully nurtured its reputation for being a good neighbour, should disregard its neighbours' wishes.'


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Mr Hedges has accused the company of prioritising the interests of its guests over the community.

The changes to the car park form part of wider proposals for the Swan, which Adnams is seeking to refurbish and create extra rooms at.

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The company said it had consulted with residents, businesses and the town council to 'ensure we have the best outcome for all parties' but acknowledged that some people had objected to the car park proposals.

'Adnams cares deeply about Southwold and its community and is committed to investing in the future health of Southwold,' said a spokesman.

'It has often been said that Southwold and Adnams are inextricably linked and it is in all our interests to maintain everything that is special about our home town.

'Whenever we have developed our business, we have strived to do what is best for our community.

'Business must be allowed to develop and Adnams has a track record of investing sensitively in the town.

'We are incredibly proud in the investments we are planning for the Swan Hotel and are confident that we will achieve a destination that residents and visitors to Southwold will enjoy for many years to come.'

Southwold Town Council voted in favour of refusing the application but suggested the applicant be asked to revise its proposals to alleviate residents concerns.

Waveney District Council is due to make the final decision.

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