A weekend of festivities for Norwich Fashion Week
Norwich Fashion Week Vintage Show in Open, Norwich. Photo : Steve Adams - Credit: Steve Adams
The message this weekend to the city of Norwich was that fashion never sleeps.
Even on Sunday, the day of rest, this year's Norwich Fashion Week venue was buzzing in preparation for The Vintage Show.
A starkly different runway to the one that featured at the beginning of the week, it was transformed into a grass-green U-shaped catwalk decorated with flowers.
Welcoming the show's theme – Spring – the floral tones continued through to the clothing which featured pansy and dandelion
prints.
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The show at Open, the new home of Norwich Fashion Week, included summer clothing, lingerie and wedding attire ranging from the 30s the 90s.
But the biggest cheer of the evening erupted when male models in revealing ensembles took to the runway.
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One male model wore underwear and a silk robe and another flashed his torso under an oversized fur coat.
Within the female collections the sweet, feminine notions of summer were contrasted with bright standout colours and sizeable crimped locks.
The evening, sponsored by Zaks Authentic American Diner, drew in one of the biggest crowds of fashion week.
Clothing from some of the city's best vintage and boutique stores were brought together at the show.
Stores included Upmarket Vintage, Prim Vintage, The Wedding Shed and Retreat Vintage.
Over the weekend, pop-up events took place in shopping centres and retailers across the city.
Shoppers visiting intu Chapelfield on Saturday were treated to a performance every 20 minutes in the summer garden installation.
Onlookers watched in awe as dancers appeared on the lower ground floor and performed a piece of contemporary choreography.
With spinning lifts and butterfly props, the spring/summer feeling filled the shopping centre.
A handful of retailers held their own fashion shows in-store, including Jarrold, John Lewis, Gap and Jigsaw. Jarrold held a holiday-themed show with models strutting around the store in the brand's womenswear collection.
Emma Harrowing, one of Norwich Fashion Week's directors, said: 'There is lots more to come at NFW with Fashion Jam at the castle, the Designers Show at Open on Tuesday, the design and enterprise day on Wednesday, and finally Fashion Excess on Thursday. Also we are excited to welcome international designer Orla Kiely to Norwich Fashion Week on Wednesday.'
To buy tickets for Norwich Fashion Week events, visit www.norwichfashion.co.uk/event
If you are a local designer taking part in Norwich Fashion Week, email jemma.walker@archant.co.uk
