�500,000 injection for Great Yarmouth holiday park

A popular Great Yarmouth holiday park is targeting the luxury market with an investment of more than �500,000.

Vauxhall Holiday Park has built 38 new holiday lodges, including a Wensum lodge range twice the size of previous accommodation, and holiday homes based on a southern France design.

It comes as the recently published EDP Larking Gowen Tourism Business Survey found that 78pc of tourism businesses feel positive about the future and 40pc believe that turnover will increase.

The survey found that close to three-quarters of respondents said they had invested at least 5pc of their turnover back in their business – up from about two thirds a year ago.

Nearly one in five reinvested 20pc of turnover back in their business – a sharp rise on the year before.

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Vauxhall Holiday Park joint owner, Wayne Biss said: 'We took the decision to introduce the Wensum Lodges as we felt they would appeal to a brand new market. Their success has taken even us by surprise and they are all just about sold out for 2012 and, as we hoped, have attracted a lot of new visitors.'

He said the Osprey and Swift, which were based on the southern France design, offer an imaginative use of space and colour.

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He said: 'As Great Yarmouth's only five star holiday park we are committed to continually improving the quality of what we offer to our 80,000 visitors each year.'

'We will certainly not be resting on our laurels and will continue to look for ways of improving what we offer at Vauxhall Holiday Park for both new customers and our loyal visitors, many of whom first came as children but who are now bringing their own grandchildren.'

Work started on the park in 1962 on former marshland on the outskirts of Great Yarmouth and Vauxhall opened in 1964 with 120 static caravans with prices starting at �5 a week.

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