335 new homes proposed in Swaffham

A major new housing estate complete with two play areas and a village green could be built on a 26-acre brownfield site at Swaffham.

Ben Bailey Homes was granted outline permission for 400 flats and houses at the former Redland Tiles site off the A1065 Brandon Road in 2009.

After a public consultation in May, the developer has submitted a full planning application for a smaller scheme, which will include a mix of housing types ranging from four-bedroom detached properties to single bedroom apartments.

A proportion of the homes will be affordable and the developer intends to make a number of financial contributions to services in Swaffham.

Only around 35 people, including local councillors, attended the consultation exhibition at the Assembly Rooms, when concerns were raised about increased traffic and road safety.


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A number of highways improvements are proposed as part of the project, including a new roundabout in Brandon Road at the entrance to the estate.

The plans also include extended pavements, new pedestrian links, a zebra crossing and improved cycle routes to nearby schools and the town centre.

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Ben Bailey Homes, part of the Gladedale Group, is offering �60,000 to the Swaffham Flyer bus service if the project goes ahead and is also willing to make contributions towards local schools.

A number of 'pocket parks' will be dotted around the housing estate, along with two equipped play areas, a village green to the west of the site and three ponds.

Each of the family houses will have a private garden wile there will be communal gardens for the smaller homes.

Wooded areas and hedges will also be retained and enhanced and the estate has been set back from the road to create a green buffer zone.

The applicant originally submitted its plans for the site in 2007, requesting full planning permission for the first 143 homes and outline planning permission for a further 257.

It had hoped to start building the following year, but it took nearly two years to get the go- ahead from councillors following negotiations over affordable housing and financial contributions to off-site facilities.

The application states that significantly altered market conditions had made the previous scheme 'unviable.'

Breckland is expected to make a decision on the latest plans by November 11.

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