A former model and fashion entrepreneur has opened a new shop in the centre of a town in the heart of the Waveney Valley.

The AggieV boutique at 10 Market Place in Bungay is the latest creation of Veronica Levett-Scrivener who is an experienced fashion entrepreneur and model.

Ethical trading is at the heart of the business and this is reflected in the international brands and collections offered at AggieV.

The collections are said to be both elegant and practical and colourful and stylish, and include designs from Aspiga, Luella, Stella Forest and many more.

Eastern Daily Press: Inside AggieVInside AggieV (Image: AggieV)

In keeping with the current trend towards environmentally friendly fabrics, some brands are created from innovative and sustainable fabrics, such as banana peel, rose petals, grape skins and bamboo.

Others consist of more traditional materials such as fine cashmere, silk, cotton, viscose and merino wool.

READ MORE: Anger on plush new housing estate where roads are 'like surface of the moon'

In addition, there is an attractive range of affordable jewellery and carefully selected accessories including silk scarves and handbags.

The owner, who was born and lives locally, explained that she chose the centre of Bungay for her latest venture as it is a picturesque and thriving town with many other independently owned local businesses.

Eastern Daily Press: Inside AggieVInside AggieV (Image: AggieV)

She has been delighted at the welcoming and positive attitude of other local traders and of her first customers who have already snapped up many of the exciting designs in the first few days of trading.

Several customers have already returned to purchase more items from the rails of vibrant clothes.

READ MORE: Floral tributes laid in memory of man who died after pub assault

She is assisted in the day-to-day running of the business by Antonio Reche Martinez, a local fashion and theatre designer.

Eastern Daily Press: AggieV is situated on St Marys Street in BungayAggieV is situated on St Marys Street in Bungay (Image: AggieV)

To display some examples of the outfits on stock, a catwalk fashion show at the Bell Gallery in Bungay on November 24 has been arranged.

Tickets are already sold out but further such events are planned for the near future. 

Anyone wishing to discover more about the boutique can find it on Instagram at aggiev_bungay.

Eastern Daily Press: Veronica Levett-ScrivenerVeronica Levett-Scrivener (Image: Honor Whyte)