200 pubs join to create “world’s biggest ale trail”
- Credit: Archant
More than 200 pubs in Norfolk and Suffolk are joining together to create 'the world's biggest ale trial to celebrate Cask Ale Week, which launches today.
A nationwide celebration of Britain's national drink is taking place from Thursday, September 21 to Sunday, October 1.
'There's plenty to celebrate,' says Paul Nunny, instigator of the Week. 'There are now 1,700 breweries across the country, nearly all producing natural, cask-conditioned ale.'
According to CAMRA, the Campaign for Real Ale, there are over 41 breweries in Norfolk alone. The vast number of breweries comes as no surprise as East Anglia has some of the best barley fields and maltsters in the UK.
With the different styles and flavours of beers they produce, and the increasing focus on quality, choice of local brews has never been better.
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'Among the many beers produced in the region, there are plenty to suit every palate. Cask Ale Week reminds people to go to the pub and try some of them!'
Many pubs and breweries up and down the country are promoting the celebrations with activities such as beer festivals, tutored tastings, beer and food matching events and beer quiz nights.
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Over 200 pubs in Norfolk and Suffolk are part of the 'World's Biggest Ale Trail'. The trail features some of the best pubs in UK because they have all won the Cask Marque Award for quality of their cask beer.
While taste, flavour, aroma and naturalness may be the top reasons for choosing cask beers, there are other wider benefits. Most importantly, it helps keep pubs open. As this year's Cask Report, due out on September 27, will show, cask ale is absolutely vital to the well-being of local pubs, as its sales are the back bone of the business. Additionally, choosing to drink cask beer supports Britain's farming and manufacturing; generates jobs - one job in brewing generates 18 jobs in pubs - and avoids the packaging waste created by cans and bottles.
'In short, cask ale is our 'national treasure' when it comes to drinks,' said Mr Nunny. 'Cask Ale Week is the chance for pub-goers, pubs and breweries in Norfolk to celebrate it.'
You can find out if your pub is hosting a particular event by going to the Cask Ale Week pub list on Useyourlocal.com: https://www.useyourlocal.com/publist/cask-ale-week-2017-1296. Alternatively, download the free CaskFinder app.